Do You HULU?

To this question, a friend replied, “I don’t know, what is HULU?  ”  According to Wikipedia ” Hulu is a website, and over-the-top (OTT) subscription service offering ad-supported on-demand streaming video of TV shows, & movies.  They go on to explain several other categories of digital media that HULU offers such as movie trailers, and behind the scenes footage.   If that does not clear things up for you, what they mean is that HULU provides a library of video content that you can view on your computer, or television, anytime you want.

Under this model, digital content is fed, or “streamed, ”  over the Internet in real time to be displayed on your computer, smart phone, or web enabled device such as a smart blu-ray player.   There are several other players in this market,  Netflix to name just one.   Netflix used to be known for sending out digital media by mail, in the form of a DVD.  Much of Netflix delivered content is now provided  “on-demand” using a similar method of “streaming.”   The streaming method of content delivery offers obvious advantages in terms of convenience and cost savings.

One significant difference between a Netflix and a HULU business model involves the way you pay for the service.  While Netflix is paid for by subscription fees, HULU bases their revenue primarily the old fashion way with  advertising dollars from commercials incorporated into the programming.   Of course there is a HULU Pro plan available that involves a subscription fee in addition to advertising, along with a broader selection of content, and other bells and whistles.

hulu news - from Melbourne, Fl accountant, Pete Disalvo, & Co.Of course with any new method of delivering a product, there are ripples which affect the product itself and those who produce the product.  Streaming services like HULU and Netflix are indeed creating ripples in the pond.  If money is being generated by new ways of distribution of their products, they want to make sure they are getting their share of the new pie.   Content producers are reevaluating their fee schedule, and raising prices wherever possible.  In response, larger players  like Netflix are  experimenting  with the production of their own original content as an alternative to paying higher fees for the content they distribute.

Regardless of the tug ‘o’ war going on over entertainment content, the cost to consumers for these services  is still relatively low.  These services provide the consumer another possible solution in the age old challenge  of “over 500 channels and nothing good to watch. ”  If you wish to try out a demonstration of the free level of  the HULU system, follow this link to view episodes of the Dave Ramsey Show.

This information about hulu is brought to you by the accounting firm of DiSalvo and Co.    DiSalvo & Company, with offices in Vero Beach, Titusville, and Melbourne, FL, is endorsed by Dave Ramsey to provide tax preparation, and accounting services for individuals and small businesses in the Indian River and Brevard County areas.  We are dedicated to meeting the accounting and tax planning needs of small business and individuals throughout the Space Coast and Treasure Coast, with clients from Titusville to West Palm Beach.

Melbourne - Titusville - VeroBeach - Certified Public Accountant

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