According to a recent article in Business Week magazine, it has never been easier to sell six figure supercars  such as the $181,000 Huracan by Lamborghini, or the $205,000 California T model Ferrari, or even the Porsche 918 Spyder with a price tag of $845,000.

It has never been more profitable either.  Business Week reports that the  Fiat  group of companies, which also includes Ferrari, Alfa Romeo, and Maserati brands, produced a 12.3 percent margin in its Ferrari, and Maserati lines compared to a 3.3 percent spread on its more pedestrian offerings.   Porsche products produced a staggering 18.2% margin.

The Six Figure Supercar

So who is buying these cars and why?  The bottom dropped out of the supercar market in 2009, but since 2010, the pace of sales of these supercars has outstripped more conventional inventory by a significant margin.  With a rapidly expanding market, there comes a perception of value and worth.  Among those who can afford this kind of ride without blinking an eye, a perception of value and worth is all that it takes sometimes.

As to the question of who, when you stack up the cost of these vehicles next to the multi-year salary of  a star athlete, or the year end bonus of a Fortune 500 C-level executive, or Wall Street Mega-trader, the numbers don’t seem all that large anymore.

Huge income, and net worth alone however don’t tell the full story.  Even though the Treasure Coast of Florida is known for some of the wealthiest  neighborhoods in the country per capita, you don’t seem to see as many six figure supercars in a year  in Indian River County, as you may see in Newport Beach, California, on an a typical  Sunday afternoon.

Perhaps the  ideal buyer for a six figure super car is an individual who has not only made it, but also  feels a need to let the whole world know it.

This information is brought to you by DiSalvo And Company, P.A.  DiSalvo And Company, P.A is a Vero Beach CPA firm that provides a wide variety of accounting, tax and financial management services. Our clients are located in towns like Vero Beach, Port St. Lucie, Palm Bay, Melbourne, Fort Pierce, Sebastian, Micco, Fellsmere, Titusville, Merritt Island, Cocoa, Viera and Rockledge, and more. We service clients in Indian River County, St. Lucie County, Martin County and Brevard County.